Project Title
Netflix Playlist 2022 | Immersive Visuals
Client
Netflix UCAN Events (in collaboration with Screenings Department)
Role
Immersive Content Director
Event Type
Awards Season Talent Showcase (Composers)
Duration
2-hour event | Over 300 attendees
Venue Scale
Over 76,000 sq. ft. | 32 projectors
Challenge
Netflix sought to create a highly impactful and visually stunning awards season showcase ("Netflix Playlist 2022") for leading composers and their contributions to key Netflix films and series. The primary objective was to immerse attendees in the worlds of these IPs through transformative visuals, elevating the talent showcase experience. This required delivering complex, large-scale immersive content under tight deadlines, with the added challenge of integrating last-minute creative additions and managing high-level stakeholder approvals, including A-list directors.
Approach & Creative Vision
As Immersive Content Director, I was responsible for conceptualizing and realizing the entire visual landscape for the event. My vision focused on:
• Transformative IP Worlds: Designing and implementing 6 distinct 360-degree large-scale projections that brought audiences directly into the worlds of each featured IP. This included creating infinitely stretching grocery aisles for "White Noise" and lush forest greenery for "Lady Chatterley's Lover," as noted by Variety.
• Dynamic Visual Storytelling: Conceptualizing and executing a thrilling immersive trailer showcasing the year's major projects, along with a unique immersive video presentation. This integrated a live dance performance to tease the LCD Soundsystem track for the White Noise film, utilizing unreleased footage.
• Rigorous Brand & IP Alignment: Ensuring the artful and accurate presentation of premiere sneak peek clips from highly anticipated projects like Guillermo Del Toro’s Pinocchio, Rian Johnson’s Glass Onion, Roald Dahl’s Matilda the Musical, and Tim Burton’s Wednesday. This involved close collaboration with the Netflix Graphics Team and direct engagement with directors like Noah Baumbach to ensure visuals aligned with their creative vision.
Liaison & Producer Contribution
Operating as a crucial liaison between the Netflix Events Team and the site technical crew, I managed content delivery and facilitated solutions throughout the intense 2-week production and event setup phase. My contributions included:
• Rapid Adaptation & Problem Solving: Nimbly adjusting to critical last-minute additions, such as incorporating video interviews with high-level creatives (directors, composers) who couldn't attend in person. I swiftly oversaw the editing of these pieces and the addition of on-screen subtitles, overcoming the limitations of the event's sound system.
• Stakeholder & Technical Coordination: Navigated complex stakeholder approval processes involving A-list directors and effectively mediated communication issues between the client and the site technical team caused by program changes, ensuring smooth content finalization and technical integration.
Results & Impact
Netflix Playlist 2022 was a resounding success, with the immersive visuals receiving widespread acclaim and significantly contributing to the event's overall impact:
• Critical Acclaim: Praised by top-tier media, including Deadline ("...the pop-up nightclub which Netflix had going on with Playlist was a whole other experience in another stratosphere. One exquisite, jaw-dropping facet of the joint: wrap-around 360-degree screens which flashed up series and pic clips and lush title logos.") and Variety ("Award winning composers helped turn this year’s Netflix Playlist event into an aural and visual spectacle. The music from some of the streaming platform’s awards contenders and series were brought to life for live audiences alongside immersive, wall-to-wall projections.").
• Seamless Attendee Experience: Successfully created a seamless and engaging visual environment that transformed the venue and immersed over 300 attendees in the worlds of Netflix's leading IPs.
• Strong Client Satisfaction: Recognized by the Netflix Events Team for seamlessly integrating complex visual content, contributing to a "blow out dance performance" and a generally successful, acclaimed event.
